Why You Should Be Syndicating Your Articles

Most web admins know that providing entertaining and informative content on their website is an excellent way to generate traffic and keep that traffic coming back for more. One of the easiest ways to do this is by including articles that educate people about the topic or topics that your site covers.

For example: If you have a site that deals with pet products, your customers would likely benefit from and enjoy reading articles about pet training, pet nutrition, and pet behavior. And not only will your pieces help your current customers, but they may also attract more and more visitors to your website.

Every day, millions of people surf the web looking for answers. They find the answers to their questions by typing specific keywords on search engines. The engines then point them to sites and articles that provide the information they want. If you have the information they need and your site ranks high enough on the search engines, they could be directed to your site. But if you don’t rate high enough, they may never make it to your site even if you have the best information on the topic.

Why? Search engines like Google rank websites according to numerous factors. Some factors include content and how often it is updated, and new content is added to it, but the main thing is that search engines look for links. Said, the more links you have to point to your website, the more popular it is in Google’s eyes and the better ranking it gets on search results.

You can add links in a variety of ways. You can manually add your URL to other site’s link pages, pay a fee, and have an automated system link you to thousands of websites in the blink of an eye. However, one problem with these links is that your connection is listed on a page with hundreds of other links. Nobody is going to find your site this way. I mean, how many people look at those link pages anyway? And these types of links don’t account for much in the eyes of search engines either.

The best way to link to other sites is by giving them something beneficial to their customers that will attract customers and contain a link back to your site like an article. Look at it this way; your pet product website might not rank that high on search engines, but what if you could find a site that ranks in the top 10 that deals with dog breeds? You could provide this website with articles on pet products that contain a link back to your site. Not only are you gaining customers one at a time, but you are also improving your ranking with Google with each link that you add.

Letting other people use your articles on their website is called article syndication. Article syndication has many benefits, including product awareness, attracting visitors to your site, and increasing your page rank on search engines like Google.

· Product Awareness - Say there is someone out there who is interested in home security and home security products. You happen to have a site that sells home security systems. Now, each time this person goes online to learn more about what’s new in home security, he is directed to articles distributed by your company. While he may have never clicked onto your site, he will still remember your name, and the more he sees your name connected with home security products, the more likely he will view you as a home security authority. Not only will this person potentially purchase home security products from your site, but he will also probably tell his friends about you.

· Attracting Visitors - When you catch someone’s eye with an informative article, they may want to see what else you know on the subject. By providing a link to your site in your articles, you can give people a way to search your area for other answers and essays.

· Increasing Rank - As mentioned earlier, the number of links pointing to your site increases your rank on search engines. The more articles that you syndicate equal more links pointing to your site.

As you can see, there are many benefits to syndicating your articles. So, instead of asking yourself why you should syndicate, you should ask yourself why you’re not syndicated yet.