Distributing Reprint Articles for the Best Results

Many writers are utilizing article distribution services to publish articles in ezines, newsletters, and websites. These articles always have a link to the writer's website in the article's Resource Box --- the About the Author information, which typically follows an article. This has always been one of the best methods a web admin could use to generate web traffic to their site.

THE ECONOMIC VALUE OF DISTRIBUTING ARTICLES

When comparing the cost of preparing an article and distributing it to publishers and web admins, your overall article costs are minimal... Especially when you reach that cost against the cost of buying advertising in the same ezines, newsletters, and websites that will publish your article. On top of that, when a website publishes an article that you wrote, the report will usually remain on the website for years to come. But, when you buy an ad for your business at a website, you need to pay that advertising rate every single month for as long as your want your ad to remain on that website.

When you want to measure the effectiveness of an article, you should calculate the cost of advertising in the ezines and newsletters where you were published, plus the cost of advertising on the websites where your piece was reprinted.

If you invest the time and effort to calculate the value of the advertising earned from a reprint article versus the cost of creating and distributing that article, you will quickly realize why so many people recommend this promotional technique.

TRAFFIC IS A TWO-SIDED COIN WITH REPRINT ARTICLES

When we started writing articles for promotional purposes, we focused entirely on publishing our papers in ezines and newsletters. The all-important link back to your site can reach thousands of publishers, and you can quite possibly reach millions of readers through the publishers. And these are not just ordinary readers either; they are members of YOUR target audience.

The ezines and newsletters that will publish your articles have already told their readers that they will provide information on the topics you have written about. And, the readers have all taken a proactive step to add their email address to the mailing list of the ezine that is publishing your work.

While most ezines have a subscriber base in the range of ten to twenty thousand, there are still some large ezines with subscribers in the hundreds of thousands out there that will be happy to share your materials with their readers.

These days, it is all about search engines. Web admins want to regularly add fresh content to their websites to improve their search engine traffic. And writers want to see their articles on third-party websites so that they can build their link popularity and improve their search engine positioning.

THE NATURE OF GETTING YOUR ARTICLES IN EZINES AND WEBSITES

Once you have taken the time and effort to create your reprint articles; you will want to send them to the most significant number of publishers and web admins who have expressed an interest in publishing what you have written.

Many writers just starting will try to do all of the distribution work themselves. They will search high and low to find the sites that accept reprint articles and look for the article distribution mailing lists that other writers use. Then, they will commence the task of distributing their reports to the various sites and lists that accept reprint articles.

The entire process can be very time consuming and frustrating for the writer. Most lists will only permit you to distribute your articles if you are willing to accept other writers' articles. If you are subscribed to one of the bigger maimore extensionists, you could drop hundreds of articles a day into your mailbox. Add to this the fact that most writers are subscribed to up to seven different distribution lists, and then that one hundred articles a day could become seven hundred articles per day. Some people want out of the distribution lists the day after they start.

Then you have the added challenge of remembering the posting rules for each mailing list you will join. Pushing the directions to the side and forging ahead could get you banned from participation in many of the article distribution lists.

Keeping everything straight and muddling through the incoming messages is tough enough for the average marketer. But then you add the challenge of getting your article into the article databases that offer reprint articles to publishers. Each article archive directory generally requires you to log in and follow their unique posting rules to get your articles into their database. This requires even more of the writer's time.

Most writers end up making some compromises to get their articles distributed. They will either set aside half a day to a full day for the distribution of a single piece, or they will limit their distribution range to the mailing lists and article sites that make it easy for them to accomplish the most outstanding results in the least amount of time.

Many writers fail to realize that some of the article distribution lists where they are trying to submit articles are not accepting their articles. Others aren't taking anyone's papers and haven't done so since 2000. Some are still taking pieces, but only from those who were approved for unlimited posting privileges before the disappearance of the list moderator some time ago. These writers, who already feel pressed for time, are wasting more precious time submitting articles to lists and reprint article directories that are not accepting their article submissions.

SOMETIMES IT MAKES SENSE TO EMPLOY A SERVICE PROVIDER

A handful of well-established and experienced distribution services can get your article to multiple publishers with very little time investment on your part. The distribution services will do this for a small fee and send your report to targeted publishers of ezines, newsletters, and websites. Rates vary from service to service.

Many writers use several article distribution services to distribute their articles. The reason is that all services use SOME of the same distribution outlets, but all services also have unique outlets not available to the other service providers.

The writers who use several services do so to increase the overall reach of their articles to maximize their results.

THE CHANGING MARKETPLACE

Recently there have been several new distribution services that claim to be able to distribute your articles to publishers at a lower cost. These new distributors offer bargain basement rates such as $40 for three months and unlimited report submissions. It sounds like a great deal, right? Well, there are several problems with using a cheap service such as this.

The primary problem with these cheap service providers is that you will put all your articles into their database at your convenience. Then, the service will turn around and distribute all of the pieces you have put into their database on the same day that you put them into their database.

Here is the problem. Nearly every article distribution mailing list has a limit of one or two article submissions per writer per day.

Suppose, for example; you put 100 articles into the service's database on the day. Then the cheap distribution service will turn around and send all 100 of your papers to the article distribution mailing lists that same day. Your first or second article may get full distribution. Your following 98 themes will be deleted from the groups without ever being posted. And, you will likely find yourself banned from future participation in the article distribution groups.

So, if you think you are saving money using a bargain basement newcomer, you aren't. That $40 you spent will only get two of your articles into circulation. The other 98 articles you put into the cheap service's database will never reach beyond that service's website.

PROFESSIONALS CAN MAKE A DIFFERENCE

A significant article distribution company understands the intricacies of the world of article publishing, whereas a cheap newcomer is simply looking to make a quick buck off of you.

Suppose you want your articles and links to reach the targeted publishers and targeted audiences that would be interested in purchasing your goods or services. In that case, you should seriously consider spending a little more money to use a well-established distributor from the outset. This will also save you the time and hassle of posting articles that will never see the light of day.

In the end, you want the best bang for your buck.

Sometimes the best bang for your buck requires that you spend a little more money upfront. With an established and experienced article distribution company, you might find that you can get better results from each article, and you will still have an audience for your articles two weeks or two years from now.

You can make the most of your advertising by using an article distribution company that will put your needs first, always keeping in mind what will help YOU generate the best investment results.