The Basics of Blogging and Web Site Creation; Introduction To Keywords

Okay, so now we know content is king. And of course, since we are creating our blogs (remember, blogs is short slang for Weblogs - which is what their "formal and official" name is), most of our information is going to be "Unique" and "Original". Yet now and then, since we are only human and cannot "create" more and more information, we will copy information from other websites. That is cool. There is no problem with that; UNLESS you decide that "copying" and "linking" is better and forego writing anything.

Now let me make this clear. Suppose you are offering a service to people, where your main business is to offer out links to other places where people can get information, in other words. In that case, you are a repository where people come to get links because you already did all the research - that is fine. Because what you will lose in content, you will make up in "eyeballs" and "hits." Remember, the result of good search engine listings is just that. MORE HITS - MORE EYEBALLS - MORE PEOPLE VISITING. And content is not the only parameter a Search Engine looks at. Not by a long shot.

This is a critical point to keep in mind. Everything we discuss, every method, from content to email to lists to whatever (hehe, my most unfavorite word in the English language pops in - Whatever - see my post on that word in my blog), has but one goal in mind. To consistently and constantly increase and build your website "hits." Come back to make sure you have an ever-growing "fan" club "motivated" because of the service you offer. So please differentiate between the end goal and the methods. Content (discussed in our first article) is a method towards getting listed in a good position on a search engine, and the goal is to have people use and come to your website or blog and create a "buzz" about it. (We will discuss this later in our series.)

Let us go back to content for a moment. Here we are discussing something that all writers know about and are familiar with. Text, words, phrases. Original, unique text.

So to continue on our own fairly logical path, we will now concentrate on the "text" and what has to be in it. This brings us to the subject of "keywords." Before explaining what these are and their importance or total invalidity and worthlessness these days (and this is up for debate), let us define keywords more carefully.

If you have a website selling hair beauty aids, you will want to sell your material writing content around what you are selling. If you write something about the difference between different dishwasher models, this will not relate to your site's "subject matter" and content. So you will write articles about your hair supplies. You will write articles on good hair care, how to dye your hair, how to get rid of split-ends, how often to shampoo, etc.

Our magic hair website is called "Hair Is Not Forever," and it is at www.hairisnotforever.com (I have no clue if such a site exists, so please don't hit that link!) But this is our site for now, and we will keep it as we go along. hairisnotforever also has a blog. This blog we will call "SilkyFairHair," and we will put it, for the sake of our example, on blogger.com under the name of the proprietor, who is aptly named Mr. Nor Hair. So now we have as follows:

1. Web Site - Hair Forever @ www.hairisnotforever.com
2. Blog - SilkyFairHair @ http://norhair.bl.com (this URL is fictional)

These names ARE important, and so are the URLs. (URL stands for Universal Resource Locater). So keep them in mind as we go through these articles, especially when I get to the essay on the importance of finding the correct name.

So Mr. Nor Hair and his wife, Mrs. Purple Hair, work together. They create the site, get all the necessary stuff to sell something on it, write a couple of articles about hair and sit back and wait for the people to come beating their "virtual" door down. Well, as we say in Hebrew, "Boker Tov" (which means "Good Morning"), or as you say in English, "Knock. Knock. Good Morning! Anyone Home?"

Okay, the Hair couple knows about keywords. So they create articles in which EVERY sentence has the word hair in it (or balding). But hair is the name of the game. They make sure their content is original. Once they have written two HTML pages of hair articles, strategically placed by their cousin, the graphic artist (who is bald), around the advertisements for hair products, they think they are done!

Woah! Not by a LONG SHOT! And here is where it gets depressing for the uninitiated and non-dedicated people.

Let us deal with the "keyword" issue.
Keywords are like indices or, if you wish, categories. A keyword is something that the search engine will look for and validate (in our day) to use as one of the parameters for how to list your site.

The keywords we refer to are in two distinct and different places—the first is in the page header of the site.
In what is known as the section for "meta" tags. We will deal with meta tags in a different article; however, these are the keywords most search engines look for (with their "bots") when visiting your site.
An example meta tag for keywords on our site may look like this:

META NAME=" keywords" CONTENT=" hair, hair products, hair grooming, baldness, going bald, shampoo, conditioner, hair color, dying hair, split-ends, split ends, hair life, beautiful hair, luxurious hair"

Again in our article(s) on meta tags, we will discuss these keywords and meta tags, but for now, take it as a given these are some of the keywords that will be in the meta tag.

When Search Engine technology first became popular, and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta tag, assumed that was what the site was about, and listed the site under those keywords. This was caught on immediately, and humans being the crafty devils they are, began recording keywords that had nothing to do with their sites to drive traffic to the site. (Remember - the result is the oh-so-important one: Hits & Eyeballs)

So porn sites especially, adopting this as yet another "fool the engine" technique, would put keywords like "hair," "technology," etc., into their meta tags and give the site an innocuous name, and voila, more traffic.

So in the never-ending battle, Search Engines caught on and did a few things. They deprecated the importance of the keywords in the meta tags according to their algorithms, UNLESS the site content matched the keywords. Of course, this was not enough, as porn sites will put "real" content around their stuff. I will give you a REAL example that I find funny but very serious.

In one of my posts on my blog, you can see my bio, which is picked up by search engines. The other day I received an email from an old flame saying, "I freaked out. I googled you under Ted Gross Writer, and you are connected with a site about tushy's!" So I go and Google it, and sure enough, in like the fifth position is this: "Ted Gross's Unofficial Bio - The Real Version by Tushy," and of course, I click and get led to another site (no URL here as I do not want to publicize that site for obvious reasons) and I come to a porn site which ripped off, out of all the content on the internet, MY profile to place around their porn adverts. UGH! But you see, that is how crafty people are!

(Here, we are not going to talk about "splogs" - meaning "spam blogs" yet. But keep it in mind.)

Okay, now what happens - not in theory but practice.

Two scenarios:
1. You have keywords in your meta tag (and you should have them!) The little Search Engine "bot" (that is a software program whose job it is to travel around the Internet, never sleeps and never eats and gets into all those porn sites too!, and picks up information on ALL sites so the data can be categorized), comes to our place of hairisnotforever and reads the keywords on the page. Then this little bot makes a snapshot of the web page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember, Search Engines don't "see," they are NOT visual (males are visually oriented, not Search Engines!), so graphics are not taken into account unless you use the alt tag.) The algorithms get increasingly sophisticated as time goes on, and they look for content, keywords, phrases, etc. (Remember original content!)

2. You have no keywords in your meta tag, so the engine looks at your content.

So our happy couple figures, okay, let's put the word hair say, in every sentence at least three times. NO! Don't do that. Overusing a keyword is a red flag to a Search Engine, and you will be penalized for it! It should be used and used frequently, but NOT overused.

Now when you Google for hair products using the word "balding," the Search Engine has the keyword and, based upon a million parameters, decides what position for that specific keyword hairisnotforever will have and feeds it out.

So our couple figures what the hell. We will also sell mascara; they put in a picture advert and the word mascara in their keywords without any content. Well, then www.hairisnotforever.com will probably be listed as the last of the last for anyone looking for "mascara."
So for this lesson, the formula is:

"Content+Keywords in the content+Keywords in Meta tag."