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The Basics Of Article Marketing

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Writing articles is a perfect way to promote the product or service you sell from your website. By registering an essay about your product or service, you can stress the benefits of using your product and any extra value they provide its users. These articles can also help potential customers properly evaluate your product or service to determine if it suits their needs.

Using articles to promote your product or service can also help drive traffic to your website, establish you as an expert in a particular field and build your online credibility. If you search the internet for article directories, you will see how popular this form of advertising has become.

Everybody who is anybody in online marketing knows the power of this type of advertising. So if you want to enjoy any success in online marketing, you will need to take full advantage of this powerful free marketing tool.

Because these articles are displayed in article directories indexed by the search engines regularly, you will need to write your articles correctly to reap the full benefits of this type of advertising.


 The title of your article is significant. First, it should attract potential readers and draw them to click on it and read your article. You should use your article’s essential keywords in the title if possible. This will help it get better search engine rankings and drive more traffic to your website.


 To achieve a top search engine ranking and stay there, you must use the right keywords. Keyword-enriched articles will help you reach the top of any major search engine. So before writing your essay, think of the keywords someone would use to find the product or service you are promoting and include them in your article.

Word Count:

 The size of your article is also very important. Most article directories have specified a minimum and maximum word count for papers submitted. In most cases, the minimum is 400, and the maximum is 1500. So always ensure your articles contain a minimum of 400 words to avoid submission problems due to the wrong article size.

Spelling Grammar Punctuation:

 These three areas can make or break your article. The primary purpose of your paper is to promote your product and establish you as an expert on a given topic. So you need to make sure your articles are written correctly. After writing your essay, check it for both spelling and punctuation errors. After correcting any errors you find, reread it to make sure it flows smoothly and contains words that almost any reader can easily understand. It also helps to let someone else proofread your work before submission to ensure there are no errors you've missed.

Bolding and italicizing:

 This is an essential technique used to force the search engines to give more preference to particular words in your article's text. Always bold your main keywords in the body of your essay. You can also italicize your secondary keywords to get them noticed by the search engines.

Internal and External Hyperlinks:

 You can create links to your website in the article. It is also wise to incorporate links to other articles you have written that would be helpful to the person reading your article. However, you should not include affiliate links in your paper because most article directories frown on this practice.

Next, we will discuss the author resources box located right below the body of your article. Most authors include unnecessary information here to impress their readers. If you want your articles to sell, only have data in your resources box that is relevant to the product or service you're promoting in your writing. Also, don't just put a long list of all the websites you own because it will only dilute your credibility.

Here is a list of the essential elements of a properly written author resources box. I will also include some optional features you can choose if you like.

Your Name:

 You would be amazed how many people don't include their name in their resources box. Your name and title should be on the first line of your resources box.

Your Contact Info:

 Your business address, phone number, email address, and any other information that would help your potential customers locate your business if necessary

Your Web Address:

 The following line should contain your web address in valid URL form.
Your USP: Your USP or unique selling position is 1 to 3 sentences that encapsulate the essence of what makes your offering unique.

Your Call To Action:

 You warmed them up with your article. Now it's time to lead them to buy from you or visit your website. Your call to action is where you ask for the sale.

Here is the list of optional elements you might want to include in your author resources box.

A Newsletter Subscription address:

 Getting potential customers to visit your website is very important. But capturing their email address is even more important to you. Suppose you can get your potential customers to provide you with their contact information. In that case, it will allow you to build an ongoing relationship with them based on your expertise in your chosen field.

A Free Report:

 A link to a free report you have written that provides more information on the topic of your article is also a potent tool to convert visitors into paying customers.

An Anchor URL:

 If you want to build search engine relevance for a keyword or phrase you target in your article. Link that keyword or phrase to your website in your resources box. But be careful not to overdover.

Now that you know what you should include in your resources box and some options to help your article sell better. Let’s look at what you shouldn't have because it will only dilute your credibility with your potential customers.

A List Of Every Website You Own:

 The quickest way to dilute your credibility with potential customers is by providing them with a long list of irrelevant URLs. If the site is not relevant to the topic of your article, don't include it. A good rule of thumb is to have only one URL related to your article's subject.

A list Of All Your Accomplishments:

 Your readers aren't as concerned with your accomplishments as they are about your ability to provide them with highly competent information on the subject matter contained in your article.


 You should not include ads or pitches for products that aren't relevant to the topic of your article. Limiting the number of relevant offers to the bare minimum is also wise.

Now that you know the basics of article marketing, you should put this powerful marketing tool to work for your business today. Please choose a product or service you offer, write an article about it, and submit it to several article directories. By doing so, you will build a reputation as an expert in your field and make more sales due to the increase in traffic your website receives from your article.






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