Kick Start Your Internet Online Home-Based Business With Blogging

Short description

Blogging has been used for some years as a platform for individuals to record chronological publication of comments and thoughts on the web. They usually include philosophical reflections, opinions on the Internet, and social or political issues. This article explains how one could go beyond this to capitalize on the strength of blogging to enhance one’s Internet business.

A weblog, more popular as “bla on,” is an online journal. The activity of updating a blog is "blogging," and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.

The popularity of a blog is gaining momentum globally with each passing month. A recent survey conducted by Comscore.com shows the following findings:

1) 50 million of the population in the USA visited blog sites in the first quarter of 2005

2) This indicates an increase of about 45% compared to the First Quarter of 2004.

3) An average blog visitor spends 23 hours per week online, while an average Internet user spends only 13 hours online.

4) Blog visitors are 11% more likely than the average Internet user to earn $75,000.

5) Blog visitors are 30% more likely to buy products or services online.

Anybody thinking of starting an online venture would be silly not to recognize the importance of blogging as one of the best Internet marketing tools.

Blogging is a perfect way for the average person to make money online without going through all the troubles and frustration of learning how to set up a website and be an efficient internet marketer.

Let's now talk about niche products. Why do you need a niche product? And what has this to do with “blogging”? You may ask. Your online business has little hope of succeeding if you go head to head with the big boys. As a small Internet entrepreneur, you can never hope to compete with the big boys regarding the power of pricing strategy and advertising. But you can be successful by finding niche markets or niche products that you seldom find at your local mall to avoid the empowering presence of the big guys.

A niche market is a market with significant online interest that does not encounter the same competition as other regular products. You can easily create a niche market based on any topic, including hobbies, e.g., gardening, guitar, tropical fish, D.I.Y, etc. As long as the issue is being searched for online, you would have a great opportunity of making some profit through adding ads to your blog and making some effort to promote your targeted affiliate programs and products.

Many internet marketing newbies opt for blogs to set up their niche markets because, as beginners, they can easily add pages, images, banners, downloads, ebooks, etc., to their blogs. Unlike regular websites, they do not need to worry about understanding HTML (the website design language)!

Savvy marketers have discovered that blogging is one of the free Internet marketing methods because you can create your blog almost immediately at no cost compared to a conventional website setting up.

Putting information in your blog to help establish your presence on the Web is now a growing phenomenon. Blogging for your Internet business is one surefire way to enhance the visibility of your products and services.

With the continuing improvement in software technology, publishing, introducing plug-ins, banners, pictures, etc., to create a fun and engaging “website” has become a breeze even to those retirees with old and rusty brains.

The more content you add to your blog, the more traffic you get. And you can add these materials almost daily.

You could get high-ranking search engine placement for many internet marketing terms by designing your posts around specific targeted keywords. This phenomenon is more prominent when handling niche markets due to the lack of competition. Free articles could be easily obtained from many article directories on the web and posted to your blogs to benefit your visitors.

There’s almost no limit to what you could and want to do with your blog. You can include your ideas, opinions, expertise in your field of work, resumes, home recipes, pictures, audio or video clips, e-books, poetry, products, services, consultations, etc., etc.

What are the main differences between a blog and a website, then? You may ask.

Most websites are relatively permanent, with only occasional updating. With blogs, you could post any new content almost daily. Also, websites are usually less personal as far as their relationship with the visitors is concerned.

How do you start your first step to set up a blog? There are many host services providers you could join. Among the most popular are Blogger.com and LiveJournal.com. You could start with Blogger.com, which many newbies find perfectly serving their needs.

With Blogger.com, posting your web content is like a breezy walk in the park. Photographs of your products etc., along with any text, could be uploaded to your blog immediately with just a few clicks of your mouse.

Another facility you could use is Audioblogger, which enables audio posting to your current blog site with any phone anytime from any place. It is not only practical but also easy and fun. You call a given number, record a post, then your blog is updated with an audio blogger icon and a link to your recorded audio. Your message in your voice is instantly posted! The beautiful part of it all is that this is free of charge!

Blogging has been used for some years as a platform for individuals to record chronological publication of comments and thoughts on the web. Now we know how one could go beyond this to capitalize on the strength of blogging to enhance one’s Internet business.