Article Marketing And The Eye Of The Spider

Have you ever wondered how internet marketing worked? How does anybody who is into internet marketing inform his potential customers that he exists? And how do customers looking for something specific know where to look for it? Given the sheer profusion of pages on the internet, this can be an arduous task for both the buyer and seller.

Internet marketing is all about catching the 'eye of the spider.' 'Spiders' are ingenious little devices that search all the pages of the World Wide Web, looking for those pages that are most relevant to the search term that the internet user has entered. Spiders not only find the appropriate pages but also rank them in order of relevance, making it easier for the user to find what he is looking for. Anybody looking for something would first click on the page that is right on top of the list. If he finds what he is looking for, that's it- he looks no further. Only if he does not find what he wants will he go down the list of pages that the spiders have ranked in decreasing order of relevance. The key then is to make sure your website is ranked right up there above all others that have the same keyword.

Here are a few tips on how you can use article marketing to catch the eye of that all-important spider and get your website ranked right up there, where millions can see it of users.

Make sure your article content is original.

Spiders, never forget! They memorize every article they have ever crawled over. If they come across a similar article during subsequent searches, they immediately pick it as a plagiarized copy. Instead of the brownie points, you would expect to win for featuring valuable content on your website; your website would get penalized for featuring copied content. It is critical to make sure that your article content is always original.

Post your original articles on your website first

By posting your original content on your website before distributing it to other sites, you stake a claim to your article and prevent those spiders from penalizing it for duplication. Also, when the spider picks up your paper during a search, if the article is posted on your website, it will lead the reader straight to your site, circumventing the round-about route.

Embed those keywords and keyword phrases

Using appropriate keywords and keyword phrases throughout your article while maintaining optimum keyword density is critical. Proper keywords help spiders index your website and leverage your search engine optimization. It is important to remember that appropriate usage of keywords and keyword phrases is critical. Keywords randomly placed throughout the article, known as keyword stuffing, will only help get your article disqualified and penalized by search engines. And suppose your essay that is unintelligently keyword stuffed does get past the search engines. In that case, your site visitors will be none too impressed with the quality of your articles and will almost certainly turn away. Once this happens, it is nearly impossible to lure them back again.

Increase your link popularity

Spiders determine the popularity and relevancy of your website by the quality and quantity of inbound hyperlinks from other websites to yours. Include an "About the Author" section with a link to your website in every author resource box at the end of your article. Other websites must consist of this section if they decide to publish your article on their site. This in itself will guarantee you unlimited free publicity. If your piece is informative, exciting, and placed on several sites, you would automatically get plenty of links pointing back to your site. This is guaranteed to catch the eye of the spider and increase your search engine ranking.

Maximize your exposure through article distribution sites

Submitting your articles to large distribution sites such as GoArticles.com or eZine.com increases the chances of repurposing your piece by other web admins continuously seeking quality content. This can have a viral effect and send a continuous stream of significant traffic in the direction of your articles.

Persistence pays

No matter how good, writing just one article is not enough to get you the desired results. Catching the eye of the spider takes time. Reaching the benefits of article marketing requires time, patience, and the unswerving commitment to generate and disseminate good quality articles consistently. This is what will create a valuable footprint in your field of expertise and help increase the number of backlinks to your site.

Maintain that word count

Most websites will only accept and distribute articles that meet their specified requirements regarding minimum and maximum length. As a rule, articles should be no more than 500 words and no less than 300 words.