Search Engine Optimization: Things You Should Avoid

Search engine optimization can be done in many ways, but some of these are considered unethical. If used, this may result in a ban on your website or can even invite several other penalties from the search engine authorities. More than helping you to raise the rank for your website in search engines, some such strategies can spell plain disaster instead. So it is important to know what to avoid while optimizing your website for search engine rankings.

Text in graphics

Text inside images and graphics cannot be tracked by search engines. So even if you use significant keywords and relevant texts within the graphics, it fails to contribute to search engine positioning in any way. Information, words and texts should be placed in a way such that the search engines can easily identify them and thereby give your website a better rank for those search results. More the text in graphics in a webpage, lesser its chances of being noticed and getting good rank in search engines. Failing to identify graphic texts, the search engines often deduce these as blank web-pages. Homepages are classic examples of this, they being graphic intensive and incorporating texts in images.

Moving a page having a PR

Moving a webpage means making it lose its Page Rank (PR) until Google indexes it next. So if you are to shift the page, redirect its original URL to the new page, mentioning whether the translocation is temporary or for good.

Dead ends

Every webpage must have a link exit, a way out of that page. No webpage should be a closed road.

Artificially increase a page's keyword density

Stuffing a webpage with unnecessary words in order to heighten its keyword density is a major unethical attempt, which leads to severe penalizations at times. When ALT tags are stuffed with keywords, users do not get to view it and that is precisely what is held as a wrong strategy towards search engine optimization. So fend it off.

Using hidden text or links

Hiding texts and links from the users view is yet another significant red-flag point for search engine optimizers. Only those texts and links that are clearly viewable should be used.

Links from link farms and non-relevant sites

When you are using other related links in your webpage, it is best to ensure that they are of relevant sites and not of FFA sites or link farms. One simple way is to use links from pages that do not have many other links, from websites having the same theme and content as yours or from those that complement yours.

Unnatural links

Natural links always have an edge over unnatural links when it comes to positions in search engines, because the latter prefer linking to be "natural" to appear spontaneous, as if they are natural results of a business deal. To do away with unnatural linking, avoid too many links at a time, avoid links all coming from link pages, avoid all reciprocal links and all links having a high PR 95 or above). This way you can save throwing an impression that you bought the links.

Using the same text in all incoming links

If every website that links back to you bears the same text on the link description, it is considered unnatural. More natural is to allow some percent of the site's name in the text and the rest a wide range of description. This link text description plays a crucial role in determining the site/page rank. So it is surely advisable to carry this in mind while you fix your preferred link text description in your website.