Search Engine Progressions over time

The first search engine was created by Alan Emtage, a student McGill university. His search engine was Called "Archie". Archie worked by downloading directory listings from files that were located on anonymous FTP sites; Thus creating a searchable database of filenames. As Archie was limited to filenames only, it was a year later, in 1991, when Mark McCahill at the University of Minnesota created "Gopher", which was able to index plain documents. Many of the sites that were first indexed by Gopher are now websites on the www.

Early search technology was very crude and innacurate. Many search engines started catching onto linking schemes and using them to provide accurate results. For the longest time search engines like altavista dominated the search engine market along with yahoo and others. Google rose to prominence in about 2001. For Google to have the impact that it did was justified with their revolutionary technology and concepts including PageRank, and link popularity. How many remote web sites and web pages that link to a given page is taken into consideration with PageRank, on the premise that good or desirable pages are linked to more than others. The PageRank of linking pages and the number of links on these pages contribute to the PageRank of the linked page. This makes it possible for Google to order its results by how many web sites link to each found page. Google's technology was leading, as well as their interface which has always been very minamalist.

The rate at which the web grows everyday produces large challenges for search engines, in that they cannot possible index all of the pages, that are updating all of the time. This is largely due to dynamically generated pages, and creates the condition that we know as "the invisible web".

With the huge money involved in search engines and the internet, rest assured that companies like Google and Yahoo are working hard to ensure that they can cover as much as the web as possible, and bring it all back to you in the form of accurate search results.


How to get free traffic using link exchanges


Do link exchanges work? You bet they do. You will find countless posts in webmaster online forums explaining how exchanging links increases your link popularity, your Page Rank with Google, and your search engine rankings in general. However, I say forget all that. The best reason to do link exchanges is to get the actual traffic that each link will generate.

Suppose you get 1000 people to link to you who each generate just ten visitors per month. That is an additional 10,000 free visitors to your site per month. You do not even need to be listed in the search engines! You have automatic traffic coming in from other sites even if you are nowhere to be found on the search engines. Try multiplying the above numbers by ten and the figures get really interesting!

The key is not to just exchange links with any site. You should look to exchange links which offer similar content to yours. This is just common sense. If you are going to get an additional 10,000 visitors to your site each month they should be targeted visitors. They should be visitors who are already interested in your area.

What about SEO, search engine optimization? Forget about it! The search engines are changing their rules constantly. It is almost impossible to "trick" them. Even if you succeed for awhile eventually they catch on and your site could get banned. So I say just concentrate on getting releavant links to your site. What the search engines are looking for anyway is relevant content and relevant links. So don't try to trick them. Just give them the real deal! This is how by not concentrating on SEO you will have what all SEO experts are shooting for. Plus, even if you are not listed right away in the search engines you will be getting real free targeted traffic from relevant sites. The SEO will take care of itself.