The Google Cache and Why You Should Avoid It

Sites usually make superhuman efforts to get all possible pages into Google to increase their page rank. In so far as Google cache is considered, this tactic can and does sometimes return to haunt websites, especially those sites that sell products.

Google Cache; What is it?

Google makes a copy of every web page it can get its little spider robot on. And it stores the copies of these pages in a cache. The cache is nothing but a copy of each and every previous web page for the concerned link. When you are searching on Google for something, each result that the search returns has a "cached" button at the end of the link. Click the "cached" link and you will see a previous copy of the page. Often, what you see is an older version of the page.

In case you are an online seller of products, would you seriously want Google to keep copying previous pages and making them available? Look at it by putting on another pair of lens - do you really want customers to see the old prices of the products you are selling? Many sites change prices or information during the year by way of reflecting their selling cycles, among other things. If your current prices of July are at their top point, would you want your customers to click on the cache link and see your lower prices from April? Probably not.

Don't Get Cached!

It is really simple to keep Google and other search engines from taking copies of your pages. All it needs is some careful meta tagging, and nothing more nor difficult.

All search engine robots that rely on meta tags must stop taking copies of your site. Of late, YahooSlurp was seen behaving somewhat strangely, so please ensure you keep a tab on it when it crawls into your site.

To get already-been-copied pages, all you need do is get in touch with the search engine in question. They normally delete all copies, though they aren't particularly quick.

Adding pages to MSN, Yahoo and Google, and any other major search engine should be an important goal for all websites. However, before you storm down that path, do remember to ensure you realize the consequences of outdated webpages appearing via the cache.