Targeted Traffic - Widen Your Target


If you can imagine 3 concentric circles that look like a shooting target, this represents our visitors. If you fire a shotgun accurately, it will make a cluster of pellets in the middle with a number of pellets in the middle and outer rings. This represents the visitors to our website. The inner circles represents those in our niche, the middle those not in our niche but contain similar interests to those in our niche. The outer ring is less targeted and the customer has a less chance of being interested in your niche. If we use Rapidforex as an example, this website promotes a Foreign Exchange Trading Course, arguably the best available. Targeted visitors would be interested in material about Forex. Less targeted in themiddle ring would be after stocks, options and bonds type of investments and the outer ring might represent those after any kind of money making website.

The first type are easier to sell to because they're already after information on this topic.

The middle ring may not know much about Forex but still be interested to learn. In this case accessing the free material and then frequent emailing will build up rappore until they may be ready to buy. The outer ring are visitors that may be interested but there's much less chance so we don't focus on attracting them at all. People outside the outer ring are random visitors and although you may make the occasional sale, it's not worth putting effort into attracting more random visitors.

It's a good idea to have a sequel to your product to maximise the earning potential of your email lists. Choose from the inner ring if possible and then you can choose a product from a similar niche so that you attract customers from your niche aswell as new customers. This is how to widen your target.

For example if we take the establishment of the Internetprofitmentor.com website, it is about making profitable internet marketing websites, the middle ring might represent home based business opportunities and the outer ring any money making websites. There's now an overlap between this website and the Forex website. We can now mail customers of the Forex website and attract new customers interested in internet marketing and home based business. A great way to widen the target. It's all about adding value to your customers. Widening your target helps do that.

 

10 Cool Ways To Attract People To Your Web Site

 

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting,copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

 

 

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